There is no way to actually tell that the audiences on social media are looking for you but you have to pitch to them and hope they are interested. However, people who are in demand or even in the interest stage of a product search for it online
You know how most people will never do business with a business without a physical store? Well, some people will not trust your small-scale business except you have a website. Not having a business website raises questions in customer’s eyes. Are you a fraud? Just still haven’t gotten around to it? Or such a cheap startup that you can’t even afford to do this? These things you don’t want people thinking about your business!
The content you put up on social media is the at the mercy of the social media platform. A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.
Getting people to type their email address or other information into a box on a website is much, much easier especially if they perceive that they’re getting something for it, such as a newsletter, a special report or an eBook. And once you have the email address, you have another way to reach your potential customer.
You are probably thinking, why should I sell online when I am already selling on Instagram? Well, for one you can sell on your website with no effort or back and forth with customers. There are several e-commerce templates that you can pick from on WordPress that will help you get this together. This means that even when you are asleep your small-scale business is running and you can make sales.